Parks Mall Signage Reinvestment
The City of Arlington would like to commend ‘The Parks Mall at Arlington’ located at the intersection of Interstate 20 and Cooper Street.The Alternate Sign Plan for The Parks Mall was approved by the City Council in May 2014. The 50-foot tall sign located on the IH-20 frontage road adds increased visibility for the mall from the highway and the frontage road, and also adds increased visibility for its tenants. It includes a center identification, which is the tallest piece and stands out in a contrasting color. The three new ground signs along the entrance driveways with slightly increased height and uniform branding theme make the entrances more visible to the driving public. Additionally, the six new directional signs aid in directing the developments visitors. Along with this new sign package, the Parks Mall also updated the landscaping around the newly installed signs.“Our new signage is indicative of our commitment to continue to enhance the overall experience at The Parks Mall at Arlington. As a thriving business in the community, it’s important to have visually appealing exterior signs to welcome guests. The sign is visible 24 hours a day, 365 days a year. We’re very pleased with the new look and have received positive feedback from tenants as well as our shoppers,” said Lorie Lisius, Senior General Manager, The Parks Mall at Arlington.
“The ‘FRESH LOOK’ of the exterior signage has increased the presence and image coming into The Parks Mall”, said Jim Carollo, Store Leader at JCPenney at The Parks Mall at Arlington. “We look vibrant and inviting to our customers as they enter our mall property, and the experience is now felt on the outside as well as on the inside. This has enhanced the customers shopping experience.”